The Component Group

The Component Group is a consortium of three interrelated marketing companies with specific and complimentary areas of excellence.

Encircle Marketing, a full-service advertising and promotions agency specializing in unified marketing campaigns for emerging and re-emerging brands. A Unified Marketing Campaign is just that – a campaign, not an ad or a one-off promotion, but a disciplined marketing effort that unifies strategy, insights, creative voice and visual design to concentrate marketing power. Their clients include:

Taco Bueno, Samsung, Community Coffee, Del Monte, Shur-Line, TurboChef, Grand Ole Opry, Papa John’s PIzza, Sara Lee, Hilton Hotels, Blockbuster and many others.

UPROAR! is our pre-eminent kids, tweens and teens agency dedicated solely to the $100+ billion dollar moms and kids market. With offices in Dallas and New York, UPROAR! counts amongst its clients some of the biggest names in the youth arena:

Hasbro’s global brand portfolio, Electronic Arts, TOPPS, Heely’s, Major League Baseball Players Association, Elizabeth Glazier Pediatric AIDS Foundation and many others.

The Launch Point™ is a new product development and business innovation company. Using a proprietary methodology, The Launch Point™ is able to create, develop, design and test new products and line extensions on an accelerated time frame without sacrificing accuracy. Capabilities include qualitative and quantitative research, concept development, positioning, naming, package design, testing, and launch development plan and implementation. Over the years we have created products and brand success for clients that include:

Wrigley, Pepsi, Ocean Spray, Nokia, Brown-Forman, Tabasco, SBC, Hasbro, 7-Eleven, Hormel, Frito Lay, Tyson, Wal-Mart and many others.

Contact Info:

Kim Merrill
President
p: 214.259.3844

Kathrine Melton
Operations Manager
p: 214.259.3594